Exclusive Interview: B.o.B. talks new album “Ether” and his Label Independence

Entertainment reporter Taylor Walton got to sit down with Grammy nominated rapper and Atlanta native B.o.B. yesterday at his silent album listening party. The rapper discussed how the album came about, some of the album features, and even singer Bruno Mars’ success since first debuting as a feature artist on “Nothin’ On You” in 2010.

B.o.B released his fourth coming studio album on May 12th and it is also his first work of art put out since dropping Grand Hustle/Atlantic records and going independent last year.

“It couldn’t have happened at a better time.” he says when talking about his new-found independence.

“Ether” is Bobby Ray’s first album since the release of “Underground Luxury” in 2013. Since then, he has been hard at work and released 4 different mixtapes that were each titled after each classical element.

“Ether’s just a more lyrical album, it’s a more lyrical approach, more of a hip hop approach. But I feel like it gives something for all of my fans whether you’re a hip hop fan, conscious, trap, pop, alternative, whatever it is it’s got something for you on there.” the Atlanta bred entertainer says.

The album includes 12 brand new tracks that all hit the shelves today and will soon be in the shopping bags of many hip hop lovers all around the world.

The lead single is titled “4 Lit” which features another Atlanta native and rapper T.I. and Ty Dolla $ign. Among some of the other collabs in the album are Lil Wayne, Usher, CeeLo Green, Young Thug, Young Dro, and Big K.R.I.T.

Check out the interview above and let us know your thoughts.